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‘Belvedere’ : Cambridge : 2005 

The Belvedere Street is a Cul-de-Sac that leads to houses only. This plan takes onboard the  love of the English for using often flower patterned carpets in rather unlikely places such as bathrooms, walls, ceilings and pub floors… The proposal also questions where the notion of ‘home’ begins. The zone ‘home’ is bigger than the square meters that you rent or own. This ‘home-aura’ often already begins on the corner of your street, and entering ‘your street’ you can feel you’ve reached home. My proposal consisted of a strongly magnified domestic carpet pattern, made from different materials. It would visually function as a giant size doormat. Everybody in Belvedere Street would ‘be on it’: either leaving a home, or going to one.

Maarten de Reus - projects
Maarten de Reus - projects

‘Belvedere’ : Cambridge : 2005

The Belvedere Street is a Cul-de-Sac that leads to houses only. This plan takes onboard the  love of the English for using often flower patterned carpets in rather unlikely places such as bathrooms, walls, ceilings and pub floors… The proposal also questions where the notion of ‘home’ begins. The zone ‘home’ is bigger than the square meters that you rent or own. This ‘home-aura’ often already begins on the corner of your street, and entering ‘your street’ you can feel you’ve reached home. My proposal consisted of a strongly magnified domestic carpet pattern, made from different materials. It would visually function as a giant size doormat. Everybody in Belvedere Street would ‘be on it’: either leaving a home, or going to one.